Full post analyzing PDI’s approach to clients pre-DreamWorks. We had three distinct market segments that had to be treated differently in almost every way. I got through the first 2,217 words; about 2/3 of the way. Hoping to finish it tomorrow. It will be great to have this thought out in detail before class on Thursday. I’ve talked about PDI in pieces in this class, but it was never as cohesive as this.