Project Description
Team Traffic’s goal is to integrate gaming as a tool into the design process. In the game, users design cars through play. As players test drive their virtual cars the system collects car performance data. A revolutionary AI-informed software then uses the data to generate new car designs. Player can iterate their design, test it in-game, and engineer a unique car best suited for their play style. The team is working closely with design researcher Mickey McManus from Autodesk and action filmmakers Bandito Brothers to explore design through gameplay.