Anheuser-Busch has decided not to run a “controversial” ad during the Super Bowl, but instead to launch it just on their web site. Personally, I think they’re really wimping out, as the commercial, called “Wardrobe Malfunction,” is as tame as they get. But I love their quote in USA Today:
“Our beer drinkers tell us we shouldn’t overreact to the media scrutiny, but we have to live in this world.”
I think every corporate PR missive should be required to start with, “Our beer drinkers tell us…”